By Love Wilhelmina Abanonave
Ghanaian reggae and dancehall legend Samini has explained why he has largely stayed away from interactive social media platforms such as X Spaces and TikTok Live.
According to him, these platforms often give faceless individuals the opportunity to provoke public figures with personal attacks that could damage their brands.
“For things like Twitter Space and TikTok Live, whenever you’re live, some boy in some corner now has the opportunity to say to you whatever they want to say to you, and they go overboard and say things to you that, if you’re not careful as a human being, you get derailed, and you say things that are gonna eventually go detrimental to your heartfelt brand. So for those Twitter Spaces and TikTok Lives, if you’ve not seen me there, these are the reasons why,” Samini explained.
The multiple award-winning artiste clarified that whenever he engages in back-and-forth exchanges on social media, he handles them personally.
“You see, once in a while you see me run on Twitter because me and somebody have gotten into it and it’s going down. If you see my Twitter account doing back and forth, it is me that is typing, not anybody,” he stressed.
Samini made the clarification at the media launch of this year’s edition of his annual flagship event, the Samini Xperience Concert, held in Accra on Friday, October 16, 2026.
The Highgrade Family frontman unveiled plans for the 2026 edition and outlined activities leading up to the main concert.
He also reflected on his long journey in the Ghanaian music industry, describing himself as a victim of deliberate attempts to tarnish his image in the past.
“I am a victim of somebody who got soiled so much, got soiled to a generation so dirty that if I did not have thick skin, I wouldn’t be sitting here today. I remember 10 years, 12 years ago, somebody was telling the whole Ghana that, forget this guy,” he recounted.
Despite the challenges and the emergence of new acts, the ‘My Own’ hitmaker said he had managed to remain relevant through resilience and by running his own race.
“Now it’s up to you to believe whether you should allow yourself to be forgotten or you should find a way to stay relevant even when new bigger waves are within the space. You’ve had your wave. You’ve had your thing but I’m happy I am still relevant,” he said.
“It doesn’t mean you have to retire because there’s a new wave, but you have to now see how to survive the wave, how to stay relevant and stay within your own space and speed without feeling intimidated in the space,” Samini added.
He emphasised that suggestions that he was no longer on the big stage because of the emergence of new acts were misplaced.
“But to say I’m off the big stage just because some new waves are here, you must be in your dreams.”
The Samini Xperience Concert, scheduled for December 24, 2026, has become a fixture on Ghana’s entertainment calendar. This year’s edition is expected to feature performances by Samini and other artistes.
